| Actually, Ed Hardy Jeans is not some genius in fashion circle but an art master honored in the tattoo field. He is respected by countless people while his classical tattoo works are collected by many world-famous museums in New York and so on. And a genius of the jeans field, Christian Audigier from France has always been enjoying his tattoo patterns and with which he decided to emerge into fashion. He bought out the creating patent right for the classical tattoos and established the fashion brand--Ed Hardy Jeans of which the scheme is based on Ed. Afterwards, a live, brave and full of the street culture of American new generation has come into being and thus in a short time occupied the large market of Hollywood and the fashion circle.
Christian Audigier who was born and grew up in France and who had ever been the chief designer of Diesel, Levis, Lee, Bisou Bisou, American Eagle Outfitter, Von Dutch, was honored "King of the Jeans" at the age of 19. He succeeded in Matching the fashionable designs of Von Dutch Originals into Ed Hardy Jeans. Three years later, Audigier moved to Los angelis where he bought out the tattoo making right and established the fashion brand that was based on the tattoo of Ed hardy Jeans.
Do you still remember the cap Lihong Wang wears in his newest album "Gan Shi Ying Xiong"? That's right, this is exactly one of the top products of the retro Punk brand Ed Hardy Jeans which was costarted by the King of Jeans--Christian Audigier and the chief starter of Tattoo field--Don Ed Hardy.
In the September of 2008, Ed will appear in Shanghai for the first time and thus bring in the new concept of street fashion culture. The starter Christian Audigier is so famous that he's absolutely a Mr big in the fashion circle of America. He has ever been the chief designer of many big brands such as Diesel, Fiorucci, Bisou Bisou, Levis, NafNaf and American Outfitters. But the best thing he did in his designer's lifetime is to cooperate with Von Dutch. During the three years that he's the chief designer and CEO, Von Dutch has used his innovative thoughts and gained lots of good comments by the fashion circle. Not only has Audigier got sensitive touch of fashion, but he also has a talent in running branded business. Trucker caps and Ed HardyJeans were ever quite famous and people from students to Britney Spears and Ashiton Kutcher are all fond of them. Audigier has made it happen and he's done a lot to pave the road to be more brilliant. |
