Kanye West Ato shoes company which headquartered in the Oregon State of America is the world-famous manufacturer of sports products. The sports products produced by this company range large: clothes, shoes, sports equipment and so on. In the year 2002, the business volume of this company reached an unprecedented 4.98 billion dollar which is 2% higher than the last year. Kanye West Ato shoes company has proved the words that its starter Bill ever said by its outstanding business volume: As long as you have a body, you are a sportsman. As long as the sportsman exists, our company will getting bigger and bigger." "Sports" is the language of it. In 1962, the graduates from Oregon university --Bill and his schoolmate Philip costarted a company named "Blue Lace" which mainly dealt in sports products. In 1972, "Blue Lace" company was renamed as Kanye West Ato shoes company, and has been making its own legend ever since.
In America, adults want branded roadsters but 70% teenagers are dreaming to possess a pair of Kanye West Ato shoes.
In the early 70th of the 20th century, ATO company become the biggest shoe-making company of America during a short period of 10 years. Till the midth of 80 times, its business volume has exceeded 3.7 billion dollars, of which the market share is more than half of the total market of sneakers in America. In 1999, its anniversary turnover has reached 9.5 billion dollars. It's now a top and famous worldwide enterprise.
ATO company was named by the long-distance runner Faye in Oregon university and his coach Bill together. It was established on the basis of an essay written by a master in Staffer university and it has reflected the thoughts of some famous track and field players and the sports fans: Let more and more players wear the good-quality and cheap sneakers by Japan instead of Kanye West Ato shoes. Faye and Bill established the "Blue Lace Sports Products company" in 1964 together with 300 dollars' investment each. They consigned a shoe factory in Japan to have them produced 300 pair sneakers according to Bill's drawing. In the year 1972, they named their company ATO.
Faye told Bill, a track and field team consist of each member who is supposed to try their best to improve their grade continuously. The belief of a Kanye West Ato shoes player is:"no end points". At the same time, the five-year accountant life in Price Waterhouse told Bill of the "basic principles in business operation". This particular living background has led Bill into the combination of "no end points" and "basic principles in business operation" at the beginning of the start. They have made the never-stopped personal spirit, continuous innovative spirit and business restriction into the operation of this enterprise from the beginning to the end.
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