| In the beginning of the 70th, due to the rise of running sports, millions of people started to wear Kanye West Ato. This kind of sneaker not only wears well, and it's also the symbol of health and youth. Thus, sneakers became popular among the big market. At that time, the "Steel L-plate" which takes Adidas as the big brother had not grasped the tendency the market had, but Kanye West Ato runs into it. In the year 1974, Bill produced a new shoe sole which was more elastic than other shoe soles. This product revolution looked very simple but it actually pushed Faye's career into a new landmark.
In 1976, ATO's business volume raised from the 8.3 million dollars to 14 million dollars in a very short time. ATO company has spent huge sum of money into developing new styled sneakers. To the end of 70th, ATO has got hundreds of researchers among whom are people with many related certificates such as Biology, Chemistry, Engineering techniques and so on. This powerful force of research has invented more than 140 different kinds of products, among which the Kanye West Ato is the newest and most advanced products. These styles are designed according to different foot shape, weight, running speed, exercise plans, genders and different skill levels. These different-styled, priced and functioned products have attracted thousands of runners and given them a feeing that ATO is the sneaker manufacturer who can supply the most complete items. Since millions of a variety of runners of all abilities have had such concept, this is a very attracting image in a highly-developing line.
In 1979, ATO decided to enlarge its market to ordinary families from the track and field playground (especially teenagers loving Kanye West Ato) to create a newer, larger market and developing space. In order not to lose the traditional sports market and to enlarge its influence, when facing two totally different markets, the problem is how to gain the balance and accordance on fitting the fashion ideas and publicizing the sports achievement. Therefore, ATO decided to become the part and identification symbol of youth culture and based on this, to start to think about its ad strategy.
Just as one ad that's showing Nike's Kanye West Ato Nike company did not adopt the usual way to show the technique function of the products or the advantages. Instead, it has adopted a new originality: the famous beatles team who represents Hippies are performing the famous song "revolution" while in the melody of betrayal, a group of Americans wearing Nike Kanye West Ato are doing exercises keenly. This ad matched correctly the revolution of the sports that appeared recently and gave people a whole new feeling. This powerful way of promoting has made Nike's market share at 33% and thus entered "Steel L-plate" afterwards. In 1981, the market share of Nike has already reached 50% which is far before Adidas.
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